Healthcare Marketing: 8 Steps To Create A Grate Google Business

healthcare marketing

If you are a healthcare provider, you need a healthcare marketing strategy that includes creating and managing a Business Profile for your practice. A Business Profile is a free listing on SEO Search and Maps when potential patients search for your practice or related keywords. It lets you showcase your practice information, such as your website, phone number, address, hours, reviews, photos, and more. It also lets you add links to book online appointments and virtual care, among other things.

A Business Profile can help you with your marketing efforts in many ways. It can help you:

  • Increase your online visibility and credibility on Google, which is essential for healthcare marketing and attracting new patients
  • Showcase your services, location, contact details, reviews, photos, and more to potential and current patients searching for providers like you on the Internet. 
  • Provide helpful information and updates to your patients, such as virtual care and appointment links, insurance information, and services offered, which can improve patient satisfaction and retention.
  • Engage with your patients through reviews, questions, and posts, which can build trust and loyalty and generate positive word-of-mouth.
  • Optimize your website for SEO and conversions by linking it to your Business Profile and providing relevant and consistent information.
  • To create a healthcare provider Business Profile, you need to follow these steps:
  • Sign up for a Business Profile account using your account. You can use your existing Gmail account or create a new one for your practice.
  • Enter your practice name, address, phone number, website, and category. Choose the most relevant category for your practice, such as doctor, dentist, or therapist. This will help show your profile to potential patients searching for your services or location on Google Search and Maps.
  • Verify your business. This is a crucial step to prove that you own or manage your practice and to prevent unauthorized changes to your profile. You can verify your business by phone, email, postcard, or instant verification. The verification method depends on the type of business and the information you provide. You can check the verification methods available on your Business Profile dashboard or Search or Maps.
  • Once you verify your business, you can take ownership of account access and control who can manage your profile. You can add or remove users, assign roles, and create location groups to manage multiple profiles simultaneously. Verifying your business and taking ownership of account access is essential for your healthcare marketing strategy because they help you protect your online reputation, update your profile information, and respond to patient feedback.
  • By creating a Business Profile, you can leverage the power of the internet to grow your practice and improve patient satisfaction.

 How to Optimize Your Profile 

To optimize your profile and make it more attractive and informative for potential patients, you can also:

  • Add high-quality photos that show your practice location, staff, equipment, and services. You can also add educational pictures and diagrams to explain what types of services you provide.
  • Add health services such as house calls, diagnostics, procedures, telemedicine, and virtual care. You can also add links to book online appointments and virtual care on your profile.
  • Add insurance information that shows what insurance providers and plans you accept. You can also understand where the insurance information comes from and how to update it if needed.
  • Optimize your website for SEO (search engine optimization) and ensure it is mobile-friendly, fast-loading, secure, and easy to navigate. Your website is an extension of your profile and a critical factor in attracting and converting patients.

Once you create and verify your healthcare provider Business Profile, you need to manage and update it regularly to keep your information accurate and relevant. You can use the Maps app or the Google Search browser to manage your profile on your mobile device or desktop123.

To use the Google Maps app, you need to:

Download the Maps app from the Play Store or the App Store and sign in with your account.

Tap your profile picture or initials at the top right corner and select Your Business Profile.

From there, you can edit your profile information, add photos, respond to reviews, post updates, and more.

To use the Search browser, you need to:

Go to google.com and sign in with your account.

Search for your practice name and city or “my business.”

You will see your Business Profile on the right side of the search results. You can also tap or click Manage Now to access more features.

From there, you can edit your profile information, add photos, respond to reviews, post updates, and more.

You can enhance your healthcare marketing strategy by managing and updating your healthcare provider Business Profile. This allows you to share current and useful information with your patients, highlight your services and offers, and boost your online reputation and visibility.

How to Keep Updates Accurately

Another critical aspect of managing your Business Profile is to keep it updated and accurate, especially during times of change or crisis. Your profile is a source of information for your patients, and they expect it to reflect the current situation of your practice. If your profile is outdated or incorrect, you may lose trust and credibility with your patients and miss out on potential opportunities.

To keep your profile updated and accurate, you need to:

  1. Review your profile information regularly and ensure it matches your website and other platforms. You can edit your profile information on the Maps app or the Search browser.
  2. Check for any updates from Google that may affect your profile information. Google may use information from different sources, such as user reports and licensed content, to update your profile. You can review, accept, edit, or discard these updates on your profile dashboard.
  3. Monitor and respond to any changes in your business environment that may affect your practice operations. For example, if you have to change your hours, services, or safety measures due to COVID-19 or other events, you should update your profile accordingly and communicate with your patients.
  4. Keeping your profile updated and accurate is essential for your healthcare marketing strategy because it helps you provide reliable and relevant patient information, maintain your online reputation, and adapt to changing circumstances. It also enables you to improve your SEO (search engine optimization) and rank higher on Search and Maps.
  5. Another way to manage your Business Profile is to engage with your patients through your profile. Your profile is not only a listing of your practice information, but also a platform for interaction and feedback. You can use your profile to:
  6. Respond to reviews from your patients. Reviews are a valuable source of feedback for your practice and a way to build trust and loyalty with your patients. You should respond to reviews promptly, professionally, and politely and thank your patients for their comments. You can also use reviews to showcase your expertise, address concerns or complaints, and invite patients to visit again.
  7. Post updates about your practice. Updates are short messages you can share with your patients on your profile. You can use updates to announce new services or offers, share health tips or advice, promote events or activities, or provide any other relevant information. Updates can help you keep your patients informed and interested in your practice.
  8. Answer questions from potential patients. Questions are queries that people can ask about your practice on your profile. You can answer questions directly from your profile dashboard or the Maps app. You should answer questions quickly, accurately, and courteously and provide helpful information. You can also use questions to showcase your services, address common concerns, and encourage people to visit your practice.

Engaging with patients through your profile is essential for your healthcare marketing strategy because it helps you establish a rapport with your patients, showcase your personality and values, and attract new patients. It also enables you to boost your SEO (search engine optimization) and increase traffic to your website.

 Conclusion 

A Business Profile is a free and powerful tool that can help you with your healthcare marketing in many ways. It can help you:

  • Increase your online visibility and credibility on Search and Maps, which is essential for SEO and attracting new insurance patients.
  • Showcase your services, location, contact details, reviews, photos, and more to potential and current patients who are searching for business profile providers like you on Google.
  • Provide helpful information and updates to your patients, such as virtual care and appointment links, insurance information, and services offered, which can improve patient satisfaction and retention.
  • Engage with your patients through reviews, questions, and posts, which can build trust and loyalty and generate positive word-of-mouth.
  • Optimize your website for SEO and conversions by linking it to your Business and doctors Profile and providing relevant and consistent information.

If you want to take advantage of this opportunity, you should create or update your Business Profile as soon as possible. You can do it yourself by following the steps outlined in this blog post, or contact our agency for more help. We have the expertise and experience to help you create and manage a Business Profile that showcases your practice and attracts your ideal patients.

Thank you for reading this blog post. We hope you found it helpful and informative. If you have any questions or feedback, get in touch with us by filling out this form. We are a healthcare marketing agency specializing in helping healthcare providers like surgeons, orthodontists, and other medical practitioners grow their online practices. We would love to hear from you.

References

Google. (2023.). Google Business Profile – Get Listed on Google. Retrieved from https://www.google.com/business/

Google Business Profile Help. (2023). Edit your Business Profile on Google. Retrieved from https://support.google.com/business/answer/3039617?hl=en

Google Business Profile Help. (2023). Get started with a healthcare provider Business Profile. Retrieved from https://support.google.com/business/answer/9798848?hl=en

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